The Event The 2nd Annual Immersive Technology in Sports & Entertainment Summit 2018 is the only event that brings together the entire sports ecosystem. The Summit connects the world leading content owners, brands and broadcasters in sports marketing, innovation and performance with the thought leaders in immersive and wearable technology and big data.

The global entertainment and media market is set to break $2trillion and the global sports market alone broke $100billion in 2017. Sports, Gaming and Entertainment present the biggest mediums for engagement in the key target demographics for leading consumer facing brands.

The 2nd Annual World Virtual & Augmented Reality Sports Innovation returns to San Francisco on November 13-14 2018 with a wider focus looking at the business applications and brand engagement opportunities for immersive technology across the sports and entertainment industries.

KEY TOPICS
• Immersive Technology – AR/VR/MR
• 5G Technology
• Internet of Things & Digital/Brand Strategy
• Artificial Intelligence & Fan Engagement
• Rise & Relevance of the ‘Experience Economy’
• The Role of Emotion in Brand Experiences
• Commercial Strategy & Business Case – ROI
• Investor Landscape
• Fan / Audience Engagement
• Esports
• Sports Betting
• Native Branding & Interactive Engagement
• Linear / Digital Immersive Tech Broadcast Strategy
• Monetization Strategy

Key Areas

The Summit Agenda is designed to enable Content Owners, Broadcasters & Brands to come together and share the best collective strategies and insights to capitalize on the sports performance and commercial potential within Immersive Technology.

The content is broken down between each group but with natural overlaps.

Key Focus Areas

CONTENT OWNERS

(SPORTS TEAM, LEAGUES & ASSOCIATIONS AND ATHLETES THAT GENERATE SPORTS CONTENT THROUGH THEIR ACTIVITIONS IN BOTH PROFESSIONAL OR RECREATIONAL CONTEXTS)

  • MONETIZATION STRATEGIES: HOW TO SET UP EFFECTIVE COMMERCIAL MODELS TO REALIZE AND OPTIMIZE VR POTENTIAL

  • FAN ENGAGEMENT: UNDERSTANDING HOW TO ATTAIN AND LEVERAGE DATA TO OPTIMIZE VIRTUAL EXPERIENCES TO IMPROVE ENGAGEMENT AND REACH

  • ELITE SPORTS PERFORMANCE: HOW TO USE VIRTUAL ENVIRONMENTS TO CREATE WORLD CLASS PERFORMANCE SYSTEMS

  • ATHLETE PROFILING: WHO OWNS THE DATA AND WHAT ARE THE BENEFITS?

  • ESPORTS: UNDERSTANDING THE SCOPE AND HOW TO ACCESS THE OPPORTUNITY
  • BRANDS

    (BRANDS AND AGENCIES INVOLVED IN SPORT THROUGH SPONSORSHIP, DIRECT MERCHANDISING OR SUPPORT SERVICE ACTIVITY)

  • NATIVE BRANDING & INTERACTIVE ENGAGEMENT: HOW VIRTUAL REALITY CREATES UNIQUE, INTERACTIVE AND LONG-TERM USER ENGAGEMENT OPPORTUNITIES

  • DATA & ANALYTICS: HOW TO USE DATA & ANALYTICS TO MEASURE ENGAGEMENT AND ROI IN VIRTUAL CAMPAIGNS

  • BRAND DEVELOPMENT: HOW VIRTUAL ENVIROMENTS WILL BECOME ESSENTIAL AND OUTRIGHT ASSETS FOR BRAND DEVELOPMENT